CHAARM Visibility
Get found in AI answers
Homeowners ask AI who to trust after a storm. Get named when they do.
- Audited across 5 AI assistants
- Competitor visibility tracked
- Monthly re-testing and optimization
Industries · Roofing
AI infrastructure for roofing contractors
From storm response canvassing to insurance claim follow-up to aged lead reactivation — CHAARM Visibility gets you named in AI answers. Woodpeker AI and Mockingjay AI handle the outreach work that's burning out your sales reps. Three products, one stack, built for how roofing actually operates.
The roofing reality
The leads are there. Your team can't work them fast enough.
48 hrs
Storm response window
Adjusters, competitors, and door-knockers flood the area within 48 hours of a hail or wind event. Slow follow-up means lost contracts.
60%
Leads never get a second touch
Your reps work the hot leads and the cold list gets buried. Every aged lead is revenue your competitor is closing.
11 days
Average insurance claim follow-up gap
Between adjuster meetings, supplements, and material lead times, customers go silent — and then go shopping.
One stack · three products
The AI infrastructure built for roofing
Most roofing contractors don't need more leads — they need a system that actually works the leads they already have. Woodpeker handles the high-volume SMS outreach. Mockingjay picks up the phone when conversation is required. Together they form the front line of your sales operation.
Woodpeker AI
SMS-first canvassing & outreach
High-volume, two-way SMS conversations that qualify storm leads, reactivate aged lists, and book inspections without burning your reps' time. Built to operate at the scale of a regional storm response — thousands of conversations, one operator.
- Storm zone geo-targeted canvassing campaigns
- Aged lead reactivation sequences
- Insurance claim status follow-ups
- Inspection appointment booking
- Two-way SMS with AI conversation handling
- GoHighLevel CRM sync and pipeline updates
- A2P 10DLC compliance built in
From $2,000 buildout + $2,000/month
How Woodpeker worksMockingjay AI
Done-for-you AI voice agents
When a lead needs to talk to a person — but you don't have a person available — Mockingjay picks up. Inbound storm hotline coverage, outbound appointment confirmations, and insurance claim check-ins handled by a voice agent that sounds like one of your reps.
- Inbound storm hotline coverage (24/7)
- Outbound appointment confirmations
- Insurance claim status check-ins
- Estimate follow-up calls
- Custom voice persona matched to your brand
- Live call transcripts and recordings
- Human escalation when conversation goes off-script
From $1,200 buildout + $1,499/month
How Mockingjay worksWhat your customers are asking AI
After the storm, they ask AI first.
Are you in the answer?
“Who's the best roofer for insurance claims in [city]?”
Are you in the answer?
“Which roofers near me do free storm damage inspections?”
Are you in the answer?
“Who can fix a roof leak this weekend?”
Real roofing workflows
What this looks like in your operation
Storm response canvassing
Hail hits a zip code at 3 PM. By 6 PM, Woodpeker has launched a geo-targeted SMS campaign to property records in the affected radius. By 9 PM, qualified responders are booked for free inspections. Mockingjay handles inbound calls from the same campaign — so the homeowner who calls instead of texts still gets a same-night response.
- Woodpeker: SMS canvassing to storm radius, qualification, and inspection booking
- Mockingjay: Inbound hotline coverage with appointment booking and warm transfer
Aged lead reactivation
Your last twelve months of unconverted leads aren't dead — they're forgotten. Woodpeker re-engages them with seasonal hooks, weather triggers, and warranty-renewal angles. Mockingjay calls the ones who reply but don't book through SMS.
- Woodpeker: Multi-touch SMS sequences with industry-specific reactivation copy
- Mockingjay: Outbound calling on SMS replies to close the appointment
Insurance claim follow-up
Between the first inspection and the supplement approval, customers go quiet — and competitors swoop in. Mockingjay calls weekly to check claim status, log adjuster activity, and keep the homeowner engaged. Woodpeker sends documentation reminders and milestone updates via SMS.
- Mockingjay: Weekly outbound claim status calls with CRM logging
- Woodpeker: SMS milestone updates, supplement reminders, install scheduling
Inspection & install confirmations
Same-day cancellations and no-shows kill your crew's productivity. Mockingjay calls and confirms every inspection 24 hours out and every install 48 hours out. Woodpeker handles the SMS reminders and reschedule requests.
- Mockingjay: 24-hour inspection confirmation calls
- Woodpeker: 48-hour install reminders and reschedule handling
Built for roofing's regulatory reality
TCPA, A2P, and storm-chase compliance built in
Roofing has been in the crosshairs of state attorneys general and the FCC for years. AOB legislation, TCPA class actions, and A2P 10DLC enforcement are all real risks. Both products are engineered to keep your operation defensible.
A2P 10DLC registration handled
- •Full brand and campaign registration managed for you
- •Use case descriptions optimized for approval
- •Ongoing throughput management as you scale
TCPA consent enforcement
- •No number gets contacted without verified opt-in
- •Storm-zone canvassing routed only to numbers with prior consent or public-record permissions
- •STOP and opt-out keywords honored automatically
AOB & state-law awareness
- •Disclosure language compliant with FL, TX, and other AOB-restricted states
- •Insurance representation language avoided unless legally permitted
- •State telemarketing registration requirements tracked
Time-of-day enforcement
- •No SMS or calls before 8 AM or after 9 PM local time
- •Auto-detected from area code and address
- •State-specific quiet hours respected
AI disclosure on voice calls
- •Mockingjay identifies as an AI assistant on every call
- •Meets CA, CO, IL disclosure requirements
- •Recording disclosure delivered on every call
Audit trail on everything
- •Full SMS transcripts and call recordings stored
- •Per-conversation compliance scoring
- •Searchable and exportable for any state investigation
What roofing operators see
The math that makes this work
3-5x
More inspections booked per storm event
$0
Additional sales rep headcount needed to scale
70%
Of front-line outreach handled without human touch
24/7
Inbound coverage during storm response
Outcomes vary based on lead volume, market conditions, and existing sales process. Figures reflect typical ranges across active deployments.
Pricing
Pick the product — or build your stack
Woodpeker AI
Woodpeker AI
$2,000buildout
+ $2,000/month · 6-month minimum, then month-to-month
- Storm canvassing campaigns
- Aged lead reactivation
- Two-way SMS with AI handling
- A2P 10DLC registration included
- Compliance dashboard
- Dedicated onboarding
Mockingjay AI
Mockingjay AI
Starter — Replace your answering service
4-month prepay$997 + $2,800 · $700/mo
Most popular6-month prepay$997 + $3,750 · $625/mo
12-month prepay$997 + $6,497 · $541/mo
Plus $0.14/min usage (billed monthly).
Standard — Full Mockingjay deployment
$1,200buildout
+ $1,499/month · 6-month minimum, then month-to-month
- Inbound hotline coverage
- Outbound confirmation calls
- Insurance claim follow-up
- Custom voice persona
- Call recordings and transcripts
- Human escalation routing
- Standard compliance suite
Most popular
Growth System
CHAARM Growth System
$2,497buildout
+ $2,997/month · 6-month minimum, then month-to-month. Save $3,700+ vs. buying separately.
- Everything in Woodpeker
- Everything in Mockingjay
- Unified compliance reporting
- Cross-product workflow automation
- Dedicated success manager
- Priority A2P throughput
- Custom integration support
CHAARM Visibility
Audit from $1,997 · Pro from $1,799/month
Enterprise volume and multi-location operators receive custom proposals. Contact us for a tailored quote.
Roofing operator questions
Both Woodpeker and Mockingjay are GoHighLevel-native. Conversations, call logs, opportunity updates, and pipeline movements all sync directly into your existing GHL account. No data lives in a separate system.
Stop letting leads die in your pipeline
Book a 30-minute walkthrough. We'll review your current outreach process, demo a live agent call, and map out a deployment plan specific to your market and storm season.