CHAARM Visibility
Get found in AI answers
Buyers ask AI which dealer to trust before they ever visit a lot.
- Audited across 5 AI assistants
- Competitor visibility tracked
- Monthly re-testing and optimization
Industries · Car dealerships
AI infrastructure for auto dealerships
Web leads that never get a call. Service customers who never come back. Trade-in lists collecting dust. Your BDC can only do so much — Woodpeker AI and Mockingjay AI handle the volume your team can't, without the FTC compliance headaches that come with offshore call centers.
The dealership reality
Your CRM is full of leads. Your BDC can't work them all.
5 min
Lead response window
Web leads contacted within 5 minutes are 9x more likely to convert. After an hour, they're shopping a competitor. Your BDC closes at 8 PM — your buyers don't.
70%
Of internet leads never get a real callback
Between volume, time-of-day, and rep turnover, most internet leads fall through. Each one is a $30K-$60K transaction your floor never saw.
$1,200
Average gross on a service-to-sales conversion
Your service drive is the highest-intent lead source in the building. Most dealerships have no system to convert service customers into trade-in conversations.
One stack · three products
AI infrastructure built for dealerships
Your BDC can handle 100 leads a day on a good day. You're getting 500. Woodpeker engages every internet lead, every aged customer, every service-drive opportunity by SMS — at scale, immediately. Mockingjay answers the phone after hours, follows up on test drive no-shows, and runs outbound conquest campaigns that your team doesn't have time for.
Woodpeker AI
SMS-first lead engagement at scale
Every internet lead, every aged customer, every equity opportunity gets a real conversation by SMS — within minutes, around the clock. Your BDC focuses on closing appointments; Woodpeker handles the qualification, the follow-up, and the dead-list reactivation.
- Internet lead instant response (under 2 minutes)
- Aged lead and orphan owner reactivation
- Service-to-sales conversion sequences
- Equity mining and trade-in solicitation
- Two-way SMS with AI conversation handling
- VinSolutions, DealerSocket, Elead, and GHL integration
- A2P 10DLC compliance built in
From $2,000 buildout + $2,000/month
How Woodpeker worksMockingjay AI
AI voice agents for sales & service
After-hours inbound. Test drive confirmations. Service appointment reminders. Conquest outreach. Mockingjay handles the voice work your BDC and service writers don't have bandwidth for — without sounding like a call center.
- 24/7 inbound coverage for sales and service lines
- Test drive and appointment confirmation calls
- Service appointment reminders and reschedules
- Post-sale CSI follow-up calls
- Outbound conquest and equity calls
- Custom voice persona matched to your store
- Live transcripts, recordings, and CRM logging
From $1,200 buildout + $1,499/month
How Mockingjay worksWhat your customers are asking AI
Buyers shortlist dealers before they leave the couch.
Are you in the answer?
“Most trusted used truck dealer in [city]?”
Are you in the answer?
“Which dealerships near me have good financing options?”
Are you in the answer?
“Best place to trade in my car in [city]?”
Real dealership workflows
What this looks like on your floor
Internet lead instant response
9:47 PM on a Tuesday. A customer fills out a credit app on your website. By 9:49 PM, Woodpeker has sent a personalized SMS, qualified their interest in stock vs. order, confirmed their trade situation, and offered three test drive slots. Your BDC sees a booked appointment when they walk in Wednesday morning.
- Woodpeker: Sub-2-minute SMS response on every internet lead, 24/7
- Mockingjay: Inbound call coverage when the customer prefers to talk
Service-to-sales conversion
Your service drive is the most underused sales channel in the building. Woodpeker pings every service RO that meets equity criteria — high mileage, positive equity, lease maturity, warranty expiration — and starts a trade-in conversation while the car is still in the bay. Mockingjay calls the customers who reply but don't book.
- Woodpeker: Equity-triggered SMS sequences to service customers
- Mockingjay: Outbound trade evaluation calls and appointment booking
Aged lead & orphan owner reactivation
Twelve months of unconverted internet leads. Three years of customers whose salesperson left. Lease maturities six months out. None of these get touched by your current team. Woodpeker runs continuous reactivation sequences with seasonal hooks, new-model launches, and equity triggers.
- Woodpeker: Multi-touch SMS reactivation with dealership-specific copy
- Mockingjay: Outbound calling on SMS replies to set the appointment
Test drive & appointment confirmation
No-show rates on appointments kill your closing percentage. Mockingjay calls every test drive 24 hours out and every service appointment 48 hours out. Woodpeker handles SMS reminders and reschedule requests so your team never wastes a slot.
- Mockingjay: 24-hour test drive confirmation calls
- Woodpeker: SMS reminders, reschedule handling, and arrival check-ins
Service reminders & CSI follow-up
Customers who get a service reminder come back 3x more often. Customers who get a real CSI follow-up call leave 5-star reviews instead of complaining online. Both products handle the routine outreach your service department doesn't have time for.
- Woodpeker: SMS service reminders based on mileage, time, and vehicle history
- Mockingjay: Post-service CSI calls with issue capture and escalation
Built for dealership's regulatory reality
FTC Safeguards, TCPA, and consumer protection compliance built in
Dealerships sit in one of the heaviest regulatory frames in retail. FTC Safeguards Rule on customer data. TCPA class action exposure on outreach. State lemon laws, Reg B on credit, OFAC screening. Both products are engineered to keep your dealership defensible — and to keep customer data inside infrastructure that meets the standards your DMS audit requires.
FTC Safeguards-aware data handling
- •Customer PII encrypted at rest and in transit
- •Access controls and audit logs meet Safeguards Rule requirements
- •Vendor risk assessment documentation provided for your compliance file
TCPA consent enforcement
- •No number gets contacted without verified opt-in from the customer
- •Internet lead consent language reviewed at onboarding
- •STOP and opt-out keywords honored automatically and instantly
A2P 10DLC registration handled
- •Full brand and campaign registration managed for you
- •Use case descriptions optimized for automotive retail approval
- •Throughput scaled to your daily lead volume
Time-of-day enforcement
- •No SMS or calls before 8 AM or after 9 PM local time
- •Auto-detected from area code and customer address
- •State-specific quiet hours respected (including stricter rules in FL, NY, CA)
AI disclosure on voice calls
- •Mockingjay identifies as an AI assistant on every call
- •Meets CA, CO, IL disclosure requirements
- •Recording disclosure delivered on every call
Credit & finance language guardrails
- •No specific rate, term, or payment quotes from the AI
- •Reg B and ECOA-aware messaging on credit-related sequences
- •Finance conversations routed to your F&I team, not the AI
What dealers see
The math that makes this work
9x
Higher conversion on sub-5-minute lead response
$0
Additional BDC headcount needed to scale
100%
Of internet leads engaged within 2 minutes
3-5x
Service-to-sales conversion lift
Outcomes vary based on store size, market conditions, and existing BDC process. Figures reflect typical ranges across active deployments.
Pricing
Pick the product — or build your stack
Woodpeker AI
Woodpeker AI
$2,000buildout
+ $2,000/month · 6-month minimum, then month-to-month
- Internet lead instant response
- Aged lead and orphan owner reactivation
- Service-to-sales conversion sequences
- Equity mining campaigns
- Two-way SMS with AI handling
- DMS/CRM integration (VinSolutions, DealerSocket, Elead, GHL)
- A2P 10DLC registration included
Mockingjay AI
Mockingjay AI
$1,200buildout
+ $1,499/month · 6-month minimum, then month-to-month
- 24/7 sales and service line coverage
- Test drive and appointment confirmations
- Service reminder and reschedule calls
- Post-sale CSI follow-up
- Outbound conquest and equity calls
- Custom voice persona
- Live transcripts and CRM logging
Most popular
Growth System Premium
Growth System Premium
$3,997buildout
+ $4,497/month · 6-month minimum, then month-to-month. Includes enhanced compliance: FTC Safeguards configuration, multi-rooftop routing, DMS integration support.
- Everything in Woodpeker
- Everything in Mockingjay
- Unified compliance reporting
- Cross-product workflow automation
- Dedicated success manager
- Priority A2P throughput
- Multi-rooftop and group pricing available
CHAARM Visibility
Audit from $1,997 · Pro from $1,799/month
Dealer groups and multi-rooftop operators receive custom pricing. Contact us for a tailored proposal.
Dealership operator questions
Yes. Both products integrate with the major automotive CRMs through native connectors or webhook flows. Conversations, call logs, opportunity status, and customer activity all sync into your existing DMS/CRM. We don't ask you to replace your stack — we plug into it.
Stop letting internet leads die in your CRM
Book a 30-minute walkthrough. We'll review your current lead process, demo a live response on a real internet lead, and map out a deployment plan for your store or group.