CHAARM Visibility
Get found in AI answers
At 2 AM, homeowners ask AI who handles water damage. Be the name it gives.
- Audited across 5 AI assistants
- Competitor visibility tracked
- Monthly re-testing and optimization
Industries · Restoration
AI infrastructure for restoration contractors
Water damage at 2 AM. Fire loss at 11 PM. Mold discovery on a Sunday. Restoration runs 24/7 — and so should your response. Woodpeker AI and Mockingjay AI cover the inbound calls, the insurance follow-ups, and the aged lead lists your team can't keep up with.
The restoration reality
Emergency response doesn't keep business hours.
30 min
Emergency response window
Homeowners with active water damage call three companies in the first 30 minutes. The first to answer with confidence wins the job.
$0
Cost of a missed after-hours call
Voicemail is a competitor's opportunity. Every after-hours call that doesn't get answered is a $5K–$50K job going to the next company on Google.
21 days
Average mitigation-to-payment gap
Between Xactimate estimates, supplements, and adjuster availability, customers go silent. Without consistent follow-up, you're chasing collections instead of closing reconstruction.
One stack · three products
AI infrastructure built for restoration
Restoration isn't a 9-to-5 business. You need a system that handles the 2 AM water loss call, follows up on every mitigation job for the reconstruction upsell, and reactivates the aged leads sitting in your pipeline. Woodpeker handles the SMS volume. Mockingjay handles the voice work. Both run 24/7.
Woodpeker AI
SMS outreach & reactivation
High-volume two-way SMS that reactivates old mitigation jobs into reconstruction contracts, qualifies storm-event leads, and keeps homeowners engaged during the long claim cycle. Your reps focus on production — Woodpeker handles the conversation flow.
- Mitigation-to-reconstruction conversion sequences
- Aged lead reactivation campaigns
- Storm event geo-targeted outreach
- Insurance claim milestone updates
- Two-way SMS with AI conversation handling
- GoHighLevel CRM sync and pipeline updates
- A2P 10DLC compliance built in
From $2,000 buildout + $2,000/month
How Woodpeker worksMockingjay AI
24/7 voice agent coverage
When a panicked homeowner calls at 11 PM with water spraying from a burst pipe, Mockingjay answers. Calm, professional, and trained to handle emergency intake — it captures the loss details, books the truck, and texts your on-call tech before the customer hangs up.
- 24/7 emergency intake line coverage
- Loss detail capture (cause, scope, urgency)
- Same-call dispatch and tech notification
- Insurance claim status follow-up calls
- Reconstruction upsell calls post-mitigation
- Custom voice persona matched to your brand
- Live transcripts and recordings on every call
From $1,200 buildout + $1,499/month
How Mockingjay worksWhat your customers are asking AI
The 2 AM call starts with an AI answer.
Are you in the answer?
“Who handles water damage 24/7 near me?”
Are you in the answer?
“Best mold remediation company in [city]?”
Are you in the answer?
“Which restoration companies work directly with my insurance?”
Real restoration workflows
What this looks like in your operation
24/7 emergency intake
Sunday at 2 AM. Homeowner's water heater just exploded. They Google 'water damage restoration near me' and call the first number. Mockingjay answers on the second ring, captures the loss details, dispatches the on-call crew, and texts the homeowner a confirmation — all before your competitor's voicemail beep finishes.
- Mockingjay: 24/7 inbound coverage with emergency intake script
- Woodpeker: Automated SMS confirmation and ETA updates to homeowner
Mitigation-to-reconstruction conversion
Every dry-out is a potential reconstruction contract — but the average restoration company converts less than half of them. Woodpeker runs a multi-touch SMS sequence during the mitigation phase that keeps the reconstruction conversation alive. Mockingjay follows up by phone for the homeowners who go quiet.
- Woodpeker: SMS sequence timed to mitigation phase milestones
- Mockingjay: Outbound reconstruction conversion calls post-dry-out
Insurance claim follow-up
Adjuster delays, supplement reviews, scope disputes — restoration claims drag on for weeks. Mockingjay calls weekly to check claim status, log adjuster activity, and keep the homeowner informed. Woodpeker sends milestone updates by SMS so the customer never feels forgotten.
- Mockingjay: Weekly claim status check-in calls with CRM logging
- Woodpeker: SMS updates on supplement status, scope approvals, scheduling
Aged lead & referral reactivation
Plumbers, property managers, insurance agents — your referral sources go cold without consistent touch. Woodpeker runs seasonal reactivation sequences (winter freeze prep, hurricane season, mold awareness). Mockingjay calls the top-tier referral sources quarterly with a real conversation, not a marketing pitch.
- Woodpeker: Quarterly referral source SMS sequences with seasonal hooks
- Mockingjay: Quarterly relationship calls to key referral partners
Built for restoration's regulatory reality
IICRC, AOB, and emergency-response compliance built in
Restoration sits in a tighter regulatory frame than most contractors realize. AOB legislation in FL, TX, and other states. Mitigation billing scrutiny from carriers. Mold remediation licensing varies by state. Both products are engineered to keep your operation defensible while still moving fast.
A2P 10DLC registration handled
- •Full brand and campaign registration managed for you
- •Use case descriptions optimized for emergency response and restoration workflows
- •Ongoing throughput management as you scale
TCPA consent enforcement
- •Emergency inbound calls don't require prior consent — outbound does
- •Outbound sequences only run to numbers with verified opt-in
- •STOP and opt-out keywords honored automatically
AOB-aware messaging
- •Disclosure language compliant with FL, TX, and other AOB-restricted states
- •No insurance representation language in outreach
- •Claim guidance routed through your team, not the AI
Time-of-day rules
- •Emergency inbound runs 24/7 (no quiet hours apply)
- •Outbound calls and SMS respect 8 AM–9 PM local time
- •State-specific quiet hours enforced
AI disclosure on voice calls
- •Mockingjay identifies as an AI assistant on every call
- •Meets CA, CO, IL disclosure requirements
- •Recording disclosure delivered on every call
Audit trail on everything
- •Full SMS transcripts and call recordings stored
- •Per-conversation compliance scoring
- •Searchable and exportable for any carrier audit or state investigation
What restoration operators see
The math that makes this work
100%
Of after-hours emergency calls answered
2–3x
Mitigation-to-reconstruction conversion lift
$0
Additional intake staff needed for 24/7 coverage
15 sec
Average response time on inbound emergency calls
Outcomes vary based on call volume, market conditions, and existing sales process. Figures reflect typical ranges across active deployments.
Pricing
Pick the product — or build your stack
Woodpeker AI
Woodpeker AI
$2,000buildout
+ $2,000/month · 6-month minimum, then month-to-month
- Mitigation-to-reconstruction sequences
- Aged lead and referral reactivation
- Storm event SMS campaigns
- Two-way SMS with AI handling
- A2P 10DLC registration included
- Compliance dashboard
Mockingjay AI
Mockingjay AI
Starter — Replace your answering service
4-month prepay$997 + $2,800 · $700/mo
Most popular6-month prepay$997 + $3,750 · $625/mo
12-month prepay$997 + $6,497 · $541/mo
Plus $0.14/min usage (billed monthly).
Standard — Full Mockingjay deployment
$1,200buildout
+ $1,499/month · 6-month minimum, then month-to-month
- 24/7 emergency intake line
- Same-call dispatch and tech notification
- Insurance claim status calls
- Reconstruction upsell calls
- Custom voice persona
- Call recordings and transcripts
- Human escalation routing
Most popular
Growth System
CHAARM Growth System
$2,497buildout
+ $2,997/month · 6-month minimum, then month-to-month. Save $3,700+ vs. buying separately.
- Everything in Woodpeker
- Everything in Mockingjay
- Unified compliance reporting
- Cross-product workflow automation
- Dedicated success manager
- Priority A2P throughput
- Custom integration support
CHAARM Visibility
Audit from $1,997 · Pro from $1,799/month
Multi-location restoration operators and franchise networks receive custom proposals. Contact us for a tailored quote.
Restoration operator questions
The agent is trained on standard restoration intake — cause of loss, water source, affected square footage, occupancy status, immediate safety concerns. It captures everything your dispatcher would, books the truck, and texts the on-call tech the job summary before the customer hangs up. If anything goes off-script, it warm-transfers to your after-hours human.
Stop missing 2 AM emergency calls
Book a 30-minute walkthrough. We'll review your current intake process, demo a live emergency call, and map out a deployment plan for 24/7 coverage.